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VENTURO

Menswear Retailer

The store is, in essence, one large display fixture. Rather than create a traditional assortment of separate fixtures, an entirely freestanding arcade was constructed through which the customer promenades.

Material Interface

A translucent fabric partially covers the top of the arcade, casting a soft diffused light towards the maple floor below. Chosen for its allusion to the merchandise on display, this fabric is, in fact, the "interfacing" sandwiched between a jacket’s exterior material and its interior lining.

AWARDS: 
  •  AIA San Francisco 1996/97, Interior Architecture Award of Merit: Retail  
PUBLICATIONS:
  •  Stores of the Year No. 10, McGraw-Hill, 1998
LOCATION:
San Francisco, CA

DATE:
1995

AREA:
930 SF
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